We are a colombian brand
"WE WANT TO GIVE YOU AN EXPERIENCE OF FREEDOM, COMFORT AND SELF LOVE"
Maria Alejandra and Mary Ellen are a pair like noother in the fashion industry, a lawyer and an interior designer that share a passion for aesthetics. You will find them comfortably by the design tables, among fabrics and buttons and most likely hiding from cameras in the showrooms. They started envisioning and designing dresses in 2015 in their living room following a hunch.
Living in Barranquilla, a few blocks apart from each other, the childhood friends were both seeking a way to fill their careers and lives with their creativity and talent for stand-out fashion. Maria Alejandra has always been in the hunt for top-quality fabric and talented sewers, constantly helping friends with party gowns and designing her own. Mary Ellen wanted to be part of a project that would let her explore her creativity without being left alone to the hassle of running a business.
These strong and creative women meet in a party, talked about dresses, shared their designer dreams and uncertainties and decided it was the time to take the risk of becoming entrepreneurs. It was in that first moment that they agreed on what would become the KLEID's DNA: Elegant, comfortable, ageless, timeless dresses designed to make women shine.
The design process of the dresses takes most of their time and the result is magic! They carefully review each detail to remain truthful to the reasons why they decided to embark in the adventure of reinventing the dress as a fashion statement. Sure, they want the brand to grow and become a reference internationally, but most importantly, Maria Alejandra and Mary Ellen want to help women discover their inner beauty and confidence every time they wear a Kleid dress.